Media & Communication

Pedram ZARKANDI
03.08.23 11:18 PM Comment(s)

Driving sustainability and monetization in media and entertainment

Media and entertainment companies are becoming intelligent, sustainable enterprises to maximize value, monetize audiences, and personalize experiences.
Manage production costs
Content production costs have risen significantly and investors are seeking higher returns. With real-time visibility into production spend, and the ability to control and forecast that spend, you can exercise greater fiscal discipline and invest in content and production that provides the highest return.  		 
Maximize media value

It's important to understand the rights of your entire content library and which assets are available for exploitation, while managing cashflow on royalties and tracking the profit and loss of each title or IP. You also can mine data to identify under-yielding content and use advanced analytics to discover the right distribution channel.

 
Personalize audience engagement

By understanding audiences and consumers and targeting relevant content (including advertising) to them, you can deliver a more personalized and compelling media experience. Drive longer media engagement or “stickiness” to increase customer lifetime value, grow revenue, and deepen relationships through the customer journey – from unknown to advocate.

 
Manage complex revenue at scale

A robust technology infrastructure can help you manage the complexity, volume, and variety of digital-first, micro-transaction, and multisided business models to reimagine a digital-first media business. You can track revenue, cost to serve, and profit at the individual customer or subscriber level.

Innovative solutions for the media and entertainment industry from SAP and our partners

Solutions that address specific media and entertainment industry needs help you achieve cost-effective transformation and sustainable growth.

SAP S/4HANA Cloud

Establish integrated business processes to manage financial growth across your organization and achieve top-line, bottom-line, and green-line growth.

 		 
SAP Billing and Revenue Innovation Management

Automate your customer billing needs and monetize media opportunities quickly and effectively with our subscription billing solution.

 
SAP S/4HANA for rights and royalty management by Vistex

Manage intellectual property efficiently from initial rights acquisition or IP origination through monetization, with our media rights management solutions.

 
SAP Profitability and Performance Management

With advanced business modeling, granular profit and cost analysis, and simulation capabilities, you can empower business users to make better strategic decisions to improve business performance and maximize profitability.

 
SAP Convergent Mediation by DigitalRoute

Optimize data monetization and make a positive impact on your bottom line by converting usage and transactional data into revenue that supports new and existing media business models.

 
SAP Digital Asset Management Cloud by OpenText
Create, manage, and distribute media content assets for omnichannel access for customers and partners alike.


Pedram ZARKANDI