Retail

Pedram ZARKANDI
03.08.23 11:28 PM Comment(s)

Retail digital transformation

Retailers face new challenges in the way goods are marketed, bought, fulfilled, delivered, and sold in a highly competitive marketplace, but emerging technology innovations are ushering in new opportunities as well. Retailers can leverage technologies, such as cloud, AI, robotics, IoT, and VR/AR, to provide the shopping experiences that delight customers. 
Omnichannel retail: commerce everywhere
From in-store digital displays to online marketplaces and pop-up stores, today’s omnichannel retail eliminates the lines between channels. To compete and thrive, retailers must provide seamless shopping experiences that exceed customer expectations.  		 
Customer convenience

Curbside pickup, “buy online pick up in store” (BOPIS), “scan and go,” and “just walk out” options are here to stay, allowing customers to shop and collect goods conveniently. Micro fulfillment centers and partnerships with last-mile companies, such as Uber and Lyft, offer additional customer-pleasing options – all made possible through smart technologies. 

 
Marketing personalization

Understanding changing trends and unique customer preferences is key to the success of every retail business. Powerful retail analytics can shed light on customers’ current and future needs, helping retailers shape their offerings. Personalized marketing and experiences – based on consent and trust – build customer loyalty and, ultimately, profitability. 

 
Sustainable shopping

Today’s consumers want to purchase from companies that demonstrate sustainable business behavior. Fortunately, sustainable business is good business and circular economy principles and zero waste through better planning can make a real difference to the bottom line. Advanced technologies are essential to provide the transparency that is required. 

Innovative retail solutions from SAP and our partners

Solutions that address specific retail industry needs help you achieve cost-effective transformation and sustainable growth.

SAP Intelligent Returns Management

Offer a seamless, transparent product returns process with AI-assisted routing, dispositioning, and analytics while maximizing margins on returns and reducing carbon emissions. 

 		 
SAP Commerce Cloud

Create engaging digital storefronts for any device and use AI to deliver hyper-personalized e-commerce experiences, recommendations, and promotions that maximize conversions. 

 
SAP S/4HANA Retail for merchandise management

Transform core processes with Intelligent ERP for the retail industry. Improve in-store operations with real-time insights, drive customer-centric merchandising, and optimize your supply chain. 

Pedram ZARKANDI